We rarely question the safety features built into our daily routines—until we realise they’re missing.
Take cars, for example. Imagine getting behind the wheel without rearview mirrors. No awareness of who’s behind you. No way to anticipate a fast-approaching vehicle. No confidence in changing lanes or navigating traffic.
You wouldn’t do it. So why do we expect cyclists to?
Here’s the hard truth:
70% of cyclists worry about their safety.
40% of cycling fatalities involve rear-end collisions.
That’s not a footnote—it’s a flashing red warning light. These aren’t just numbers. They’re lives.
At HindSight, we don’t see statistics. We see stories—families changed forever, morning commutes that ended in sirens, and passionate riders who never made it home.
That’s why we built HindSight: to turn data into action. To take a silent risk and make it visible. To give cyclists the same basic awareness drivers have had for over a century—because safety shouldn’t be vehicle-specific. It should be human-specific.
A Blind Spot in Bike Safety
Cycling is one of the most liberating ways to move through a city. It’s healthy, sustainable, and often faster than traffic. But for all its benefits, cycling comes with a major flaw: visibility.
Most riders can't see what’s coming behind them. And that gap in awareness? It’s where most accidents begin.
Yes, we train ourselves to glance over the shoulder. But every look back is a risk—taking your eyes off the road, swerving slightly off balance, breaking flow. It’s unnatural, it’s awkward, and in high-speed or high-density environments, it’s downright dangerous.
At HindSight, we asked: what if you didn’t have to choose between looking back and staying safe?
HindSight eyewear integrates patented rear-view lens technology into performance-grade cycling glasses. No batteries. No screens. Just a seamless way to see behind you—built right into the frame.From daily commutes to mountain trails, our glasses give you a silent edge: awareness. Not the kind you have to earn by risking your neck. But the kind that’s always on, always there, always clear.We’re not trying to replace mirrors. We’re just bringing them to the bike.
Built using our proprietary rear-angle reflectivity system, each lens provides a discrete but functional rear-view zone. No distortion, no gimmicks—just pure visual awareness.
Fits under helmets, won’t fog up, and stays in place on rough rides or hot days.
Our frames are crafted from high-grade acetate, known for its durability, flexibility, and comfort. It also gives HindSight glasses a premium feel and timeless look.
We spoke to over 500 riders during our product development. The overwhelming insight?
“I feel invisible on the road. And worse—I can’t see what’s behind me either.”
The problem isn't lack of skill. It’s the lack of tools. Even experienced cyclists are put at risk by modern road dynamics. Ride-sharing drivers. Electric scooters. Door zones. Blind corners. HindSight is designed to bring calm into that chaos.
And for newer riders, especially parents or young teens, confidence often makes the difference between riding and not.
