Frame · 01
Artemis.
A HINDSIGHT direct-line frame. Ships with the HINDSIGHT certified semi-transparent mirrored lens. Three frame styles. Three lens colours.
Pick your frame and lens below. The choice carries through to checkout.
01 — Frame
Artemis.
A HINDSIGHT frame. Ships with the certified semi-transparent mirrored daylight lens — the same lens system inside Morpheus. Pick the frame shape that suits you; the optics are identical.
First wave · limited edition
01 — What it is
The frame.
Artemis is one of two HINDSIGHT direct-line frames. It carries the HINDSIGHT certified semi-transparent mirrored lens — divided at a proportion derived from the golden ratio. Forward vision occupies 72.36 percent of the lens. The rear-view mirrored zone occupies the remaining 27.64 percent. The geometry holds at every angle of head movement.
This is not a sports sunglass with a feature. It is a frame in the Cognizance category — a new category of lens, certified for Complete Perception.
02 — Who Artemis is for
Urban cyclists who prefer the Artemis silhouette.
Lens performance is identical across HINDSIGHT direct-line frames. The choice between Artemis and Morpheus is silhouette and fit — face shape, frame preference, and how prominent the wearer wants the rear-view zone in their peripheral field.
One frame. The certified lens. The full picture, always.
- Road riders moving with traffic.
- Commuters crossing city streets through peak hours.
- Riders who want forward clarity without losing the rearward picture.
- Anyone who checks over the shoulder more than they would like to.
First wave · heritage
Artemis wears the original HINDSIGHT wordmark.
Artemis is one of the first two HINDSIGHT direct-line frames. The HINDSIGHT wordmark sits on the temple — a record of its role as one of the category's opening acts.
Future certified partner products will carry the certification button mark, not the wordmark. Artemis is the origin.
03 — Specifications
What Artemis is.
Lens
HINDSIGHT certified semi-transparent mirrored lens. Golden-ratio split (72.36 percent forward · 27.64 percent rear-view).
Optics
Passive. No cameras, no electronics, no batteries.
Certification
HINDSIGHT certified. The certification button mark is visible inside the frame.
UV protection
UV 400. UVA and UVB blocked to 400 nanometres. Category 3 daylight tint. As with any Category 3 sunglass, not for driving at night or in low-light conditions.
Frame styles
Black · Tortoiseshell · Clear.
Lens colours
Black · Red · Blue mirrored.
Dimensions
Lens 54 mm · Nose bridge 19 mm · Temple to temple 148 mm.
Fit
Unisex. One size. Designed for performance over casual wear.
Care
Soft case included. Wipe the lens with a soft, lint-free cloth and warm water.
04 — The research
What the Napier study measured.
Research conducted at Edinburgh Napier University recorded 139 milliseconds faster reaction time to rear hazards. Forward vision was unobstructed throughout the test set.
- 139ms · faster rear-hazard reaction
- Edinburgh Napier University · Draft
05 — What's in the box
Everything you need.
- Artemis frame with the HINDSIGHT certified lens
- Soft case
- Instruction manual
- Rubber leg grips
- Rubber nose grips
A HINDSIGHT direct-line frame, delivered as a complete system. The frame, the certified lens, and the parts to fit it.
Answers
Artemis, explained.
How is Artemis different from Morpheus?
Both are HINDSIGHT direct-line frames that ship with the same certified semi-transparent mirrored lens. The difference is silhouette and fit. Pick the shape that suits the wearer.
Who is Artemis designed for?
Urban cyclists who prefer the Artemis silhouette. Lens performance is identical across HINDSIGHT direct-line frames.
Will Artemis affect my forward vision?
No. The lens is engineered so the rear-view zone does not interfere with the forward field. Forward vision continues through the mirrored zone; the rear-view resolves on focus shift.
Are the lenses polarised?
HINDSIGHT does not currently offer polarised lenses. We are actively exploring polarisation, but it is not publicly available yet.
Can I get Artemis in prescription?
HINDSIGHT does not currently offer prescription lenses. We are working on it, but prescription is not publicly available yet.