Research, claims, and sources
Evidence.
This page lists every substantive claim HINDSIGHT makes, with the source. If a claim does not appear here, it is not made on this site. Research conducted at Edinburgh Napier University is cited verbatim, with each figure traceable to the published report. Public safety statistics carry the issuing body as their citation.
01 — HINDSIGHT product performance
The Edinburgh Napier research.
The following figures are drawn from research conducted at Edinburgh Napier University. The study is published in full. Each figure here is traceable to the source.
This page links to the Edinburgh Napier source and retains every figure with citation.
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139ms · rear-hazard reaction time
Faster than conventional lenses.
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Forward vision · through the mirrored zone
Wearers maintained their forward view while wearing the lens.
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Methodology
Controlled test, recording wearer response to rear-approaching hazards with and without HINDSIGHT lenses.
02 — The global picture
Awareness gaps kill at scale.
The numbers below are not edge cases. They describe a structural problem in how human beings move through traffic — across continents, across countries, across vehicle classes. The UK figures are the most granular publicly available; the pattern repeats wherever it has been measured.
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More than 2,000 cyclists were killed across Europe in 2022.
Source: European Commission.
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"Failed to look properly" is the most common contributory factor in reported cyclist collisions.
Source: UK Department for Transport — Reported Road Casualties. The behaviour is universal; this dataset is the cleanest measurement of it.
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75% of cycling accidents involve another road vehicle.
Source: UK Department for Transport.
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Two seconds with eyes off the road doubles the risk of a crash.
Source: NHTSA / Virginia Tech Transportation Institute. A shoulder check costs more than two seconds.
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And in the United Kingdom alone, in 2024: 82 cyclists killed, 3,822 seriously injured.
Source: UK Department for Transport — Pedal Cycle Factsheet.
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HGVs account for 1.6% of collisions but 16.8% of cyclist fatalities (UK).
Source: UK Department for Transport.
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A close pass occurs approximately every six miles cycled in UK urban conditions. Average passing distance: 118cm. 1–2% of passes leave less than 50cm.
Source: Joint study — University College London, University of Bath, Brunel University.
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Safety concerns among UK cyclists rose from 25% (2021) to 48% (2023).
Source: UK Department for Transport — National Travel Attitudes Study.
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90% of UK city cyclists report feeling scared while cycling.
Source: Swapfiets 2024 report.
03 — Beyond the bicycle
Every category that moves at speed has the same problem.
E-scooters. E-bikes. Runners. Skiers. Riders. Operators on patrol. The mode changes; the blind spot does not. HINDSIGHT is built for human movement at scale — the figures below are early indicators in the categories with the cleanest reporting.
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6 e-scooter riders killed, 444 seriously injured per year in the UK.
Source: UK Department for Transport — E-Scooter Factsheet 2024. A category that did not exist on UK roads a decade ago.
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Two seconds with eyes off the road doubles crash risk. Universal.
Source: NHTSA / Virginia Tech Transportation Institute. The shoulder check belongs to the 20th century. Rear-view in the lens belongs to this one.
04 — Category context
Ingredient brand precedents.
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MIPS is present in more than 150 million helmets worldwide, across more than 900 brand partners.
Source: MIPS AB company reporting.
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The first rear-view mirror in competitive motorsport is generally credited to Ray Harroun at the 1911 Indianapolis 500.
Source: The Henry Ford museum archive.
05 — Company context
HINDSIGHT origin facts.
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Founded by Alexander Macdonald, a physicist (MPhys).
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Co-founded with Callum Skinner, Rio 2016 Olympic gold medallist.
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Kickstarter campaign: over £100,000 raised from 600+ backers in 38 countries.
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Research conducted at Edinburgh Napier University.