The concept for HindSight came from Alex having one near miss too many with traffic in London – a situation any cyclist will have experienced, with the wing mirror nearly clipping your elbow.

Struggling to maintain control of the bike between busy traffic on one side, parked cars on the other, and even more traffic coming from behind, triggered a thought. Alex realised that knowing what was coming behind would allow him, as a cyclist, to make smarter decisions, and act before drivers get too close.

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